Case Study: Metro Trains’ Dumb Ways to Die

Australia’s most awarded and talked about campaign in recent years is the Metro Trains ‘Dumb Ways to Die’. Indeed, this campaign by McCann Melbourne has achieved near-legendary status in advertising circles. The campaign launch centred around a melodic music video featuring animated creatures who die in comically unintelligent ways, before finally highlighting that due to… Continue reading Case Study: Metro Trains’ Dumb Ways to Die

Advertisements